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AER International
33-37 Charterhouse Square
London, EC1M 6EA
United Kingdom

tel: +44 (0)20 7397 2700

Brand Manager
Anglo-European Resourcing is a specialist international recruitment and executive search business for senior professionals from the Central and Eastern European (CEE) countries

For our Client – a world leader in the global FMCG (non-food, pharma) – we are looking for candidates for:

Brand Manager

Reports to: Category Manager

Summary

• This position is responsible for the development of assigned brands through the achievement of specific growth objectives.

Scope/ dimensions of role

• The position resides within the country marketing function and will assume responsibility for assigned brands within the category.
• The Brand Manager will play a key role in supporting the development of the overall category strategy, and is expected to drive the growth of their assigned brands through excellent marketing execution.

Responsibilities/accountabilities

• To manage a brand within the context of the agreed strategies to maximise long term
• Sales and profitability
• To develop, recommend and lead the execution of local marketing plans for assigned
• Brands and manage the effective deployment of the marketing budget
• To contribute to the development of category strategies
• Contributing to the Company’s Innovation by delivering a product development programme to generate consistent sales and profit
• Growth
• To develop, recommend and execute annual marketing plan activities, including local
• Media strategy and plans
• To initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth. Develop these insights into achievable plans
• To lead the development of local copy strategy / executions and/or to ensure adaptation possible for other regions
• In close co-operation with the Sales function and Trade Marketing, identify trade needs / opportunities, developing pricing and distribution strategies and trade promotions for assigned brands
• Day to day management and coaching of the Assistant Brand Manager(s)

Key challenges

• Responding to the needs to innovate and build brand value for consumers and a global and local level.

Professional qualifications

• 3 Years marketing experience, must be able to demonstrate outstanding marketing skills and potential, developed within an FMCG environment
• Educated to minimum bachelors degree level in a business related subject - from a recognised University

Skills and competencies

• This Role Profile must be read in conjunction with the relevant competency profile on The Biz

IT skills

• PowerPoint – Intermediate
• Word – Intermediate
• Excel – Intermediate
• Outlook – Intermediate

Personal profile

• Strong commercial awareness
• Entrepreneurial
• International outlook
• Strong sense of urgency and achievement
• Resilient and able to respond under pressure
• Ability to influence
• Strong analytical skills
• Creativity
• Financial skills, P&L understanding
• Willing to relocate internationally to pursue career opportunities
• The business language is English, therefore fluency in English is essential. Fluency in other language(s) is advantageous

Please apply with your CV at dodzioba@aeresourcing.com

Damian Odzioba


33-37 Charterhouse Square
London, EC1M 6EA
United Kingdom
tel: +44 (0)20 7397 2700
ddi: +44 (0)20 7397 2709
Fax: +44 (0)20 7600 4932
 
Reference : VAC-10753
Contract type : Permanent
Job(s) available(s) : 1
Experience required : 1-3 years
Studies level required : BSc
Salary : PLN 10k - 12k basic + Bonus
Location : Warsaw
Creation date : 11/12/2009

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